Sales Intelligence – Importance of Sales Intelligence Solutions

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In simple terms, Sales Intelligence process consists of certain technologies, practices and applications that are in turn are used for effective integration, insightful evaluation, effective presentation and collation of important data. This enables the sales professionals to upgrade themselves about every prospective information about clients while continuing their individual operations. This apart, the SI process provides important details about the customer and product.

Today the market is competitive. Sales is an essential aspect of businesses today and have acquired a great deal of significance unlike the yester years, when it was merely thought to be dealing with the delivery and the selling of goods and services. It not only generates revenue but also opens up channels for future sales leads and paves the path for corporate networking. A study that was conducted by the Aberdeen Group in the year 2008, suggested that the extending of traditional sales circles was because of the economic recession recently. Today every high performing enterprises has adapted sales intelligence tools in order to improve the quality and quantity of sales leads. Furthermore, SI solutions contextualize opportunities by providing essential personal, industry and corporate information and incorporate the Customer Relationship Management as well.

Eminent IT brands have introduced social sales intelligence solutions that give competitive advantage to every company. It analyses every personal and professional networks with great precision and throws light on contact points, with whom networking would prove beneficial to your organization. Simultaneously, it enables you to discover vital contacts that you can confer with and build a relationship. The outcome is maximized profits and fast business operations. Other advantages are listed below -

  • Allows you to close sales deals fast

  • Provides cordial introductions that would simplify the sales prospecting method

  • Assists you by providing a comprehensive range of company as well as entity profile for networking

  • Helps in maximizing the pipeline velocity by associating with and recognizing the essential prospects and decision makers

  • Allows you to access complete profiles of people and companies

  • Assists you in organizing your overall network by fruitfully combining every contact points into one application

  • Enables you to create and improve your sales network by discovering prospects that are worth networking

Service providers of Sales Intelligence solutions have been very much industry-centric in their approach and customized solutions, for combining huge sections of customer data across an enterprise. The solutions are offered either through customized systems or through various applications. In addition to that, with the introduction of the SaaS applications and the CRM cloud solutions, the SI service providers have modified their applications to cloud.

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Gladeya Smith has 1372 articles online and 485 fans

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Sales Intelligence – Importance of Sales Intelligence Solutions

This article was published on 2011/07/19