As the 2010 Christmas
comes into appearance, we all do our utmost to purchase gifts. It is absolutely wonderful period for all circles of merchants. Taking advantage of this business opportunity, businessmen are making varieties of business promotions to attract customers with the purpose of making profits. In terms of consumers, promotion can save a great deal of money for them; however, they will make more expenditure than expected. As a matter of fact, business promotion of objective is to stimulate consumers spending with all kinds of methods, which need to be careful explored.
A great number of businessmen, providing a variety of gifts for 2010 Christmas, exploit all kinds of sale goods and promotions to encourage consumers spending. Especially, the enterprises adopt psychological tactics for 2010 Christmas promotion. The struggle for obtaining customers is fierce. At the same time, the influence of financial crisis makes the situation of sale floundering. Under these circumstances, businesses feel obliged to spare no effort to take advantage of all tactics, with the purpose of trying to attract consumers.
All in all, all sale activities of companies of intentions are to lure consumers to make expenditure for commodities out of plan. Businessmen will display the scarcity of goods through limiting the purchasing quantity. In addition, they will provide free gifts to encourage customers to spend more money. Moreover, they will supply prizes not available at that day, with the purpose of attracting customers to visit their stores again.
Why these tactics have been working all time? That is because enterprises exploit customers ingrained habits, namely, customers always enjoy merchandises on sale.
So, how can we see through the marketing trap?
To start with, to be acquainted with the merchandises you want to purchase, you should go to a few shops, with the purpose of making a comprehensive understanding of commodity price information. In addition, avoid spending by impulse. Owing to the consumption of impulse, a growing number of people fall into the price trap. There is not shopping plan originally; however, when the discount comes into appearance, you could not help purchasing, and afterwards you will find a lower price. Finally, choose a relatively large and mature brand of products; because these products not only have a relatively high quality, but also have more mature marketing strategy, so there is relatively little likelihood of fraud.
From what has been discussed above, we may safely draw the conclusion that even if the gifts for sale in on sale, we should not blindly purchase them. We should survey the business promotional advertising with a more critical eye.